Do you have the candy?
Lapras and Snorlax are always worth powering up if they're good (which yours are) and you have the candy to do so.
The problem is the candy is rare so most people can't afford to loosely power up 3 or 4. They need to pick one, the BEST one, and only power that one.
If you can max out 3, why not? Or at minimum max out the best 2, and you still have enough to max out a new one if you get an even better one.
Assuming you're not swimming in Lapras and Snorlax candy, I would suggest going for the following movesets:
Lapras defense: Ice Shard + Ice Beam
Lapras offence: Frost Breath + Ice Beam or Blizzard
Snorlax defense: Zen Headbutt + Hyperbeam or Body Slam
I'd say if you need both attackers and defenders, power up a defensive Snorlax (higher potential CP) and an offensive Lapras (great for dragonites and in general use, and will double as a great defender when necessary as Frost Breath Lapras is still a solid defender).