Some people questioned the value of it already in the wake of Blast Burn Charizard. I wasn't one of them, but without an immediate target for it it's hard to justify doing so. Keep in mind we'll likely be getting a Moltres day following the Yokosuka event, who is already the preferred fire type legendary who won't be burdened by the L15 research cap.
Heatran on the other hand - moves pending - will blow both Moltres and Entei out of the equation. I like fire doggo but I can't recommend sinking resources into it.