Lures seem to work better when there is a concentration of lured stops AND active players in the area. If you're a lone player and put a lure on a single stop, you'll probably get a small bump in spawns but nothing to get very excited about.
Incense, at least in my personal experience, is garbage. The only thing it has ever done for me is increase the number of trash mon that show up. But it works best (or really at all) if you're actively moving. I remember reading somewhere once that it results in a new spawn every x number of steps. If you start an incense and sit still, you're probably not going to see any benefit from it.